Amit Chandra is a seasoned professional with an MBA in Supply Chain and Production Management and 20 years of experience in the ethnic wear industry. His career has spanned various categories, including women's, kids', and men's fashion. Amit has held significant positions with top brands such as W, Rohit Bal, Satya Paul, Good Earth, Indya (as AVP), and Aditya Birla - Tasva (as GM - Operations).

His profound industry knowledge and operational expertise have driven substantial growth and innovation within these companies. Recognizing a gap in the market for diverse and premium men's ethnic wear, Amit aims to offer designer products with a wide range of colors and techniques at affordable prices, ensuring every customer feels unique and valued.